Case Study: Asda boosts landing page SEO with CopyHouse

ASDA boosts landing page SEO with CopyHouse, earning 8 new pages

CopyHouse was approached by Travelex to help improve the SEO for the foreign currency exchange website of their client, ASDA. The customer faced challenges due to a lack of a defined SEO strategy and outdated, sales-heavy landing page copy that did not align with ASDA's brand voice or provide value to users.

CopyHouse developed a structured SEO strategy, identifying high-value keywords to guide content creation. They rewrote the landing page copy for ASDA's USD currency exchange, combining strategic SEO with customer-centric content. The results were immediate, leading Travelex to commission eight additional pages. These new pages achieved higher search engine rankings and improved the overall customer journey on the site.

ASDA