Case Study: WoodBlocX achieves 6X B2B revenue growth and streamlined CRM with Copper

WoodBlocX scales across the continent with Copper

WoodBlocX is a family-run Scottish maker of modular raised-bed kits founded in 2002 that relaunched and scaled rapidly after a 2012 Dragons’ Den investment. Fast growth exposed gaps: the team relied on Gmail and ad hoc processes, lost construction and commercial leads, and struggled to coordinate distinct B2C design workflows and long B2B sales cycles across a small, remote team.

The company implemented Copper as a single CRM—customizing pipelines and using integrations (Gmail, Magento via Zapier, DocuSign, QuickBooks, MailChimp) to automate follow-ups, track every touchpoint, and run retail and B2B projects end-to-end. The results: B2B revenue grew sixfold, total revenue rose from £584K in 2015 to an expected £5.5M in 2022, 100+ web orders are processed daily, B2B now represents ~25% of revenue, and WoodBlocX has expanded into multiple European markets with a scalable system for further growth.

WoodBlocX

Harry Paulin

CAD Designer