Case Study: UrbanVolt achieves scalable lead handling and accurate pipeline forecasting with Copper

Why UrbanVolt Chose Copper to Help Scale Business

UrbanVolt is an Irish energy services company that installs LED lighting with no upfront cost and shares the energy savings with customers over five years, a “Light as a Service” model that removed risk for clients and accelerated market shift. After a €30M funding round and heavy press, the marketing team faced a surge of inbound leads and needed a scalable way to manage lead flow and keep deal pipelines organized.

They implemented Copper CRM, integrated with G Suite, Zapier and Google Sheets, to give instant pipeline visibility, track lead sources, segment audiences, store personalized email templates, and produce owner-level reporting for forecasting. The result: marketing and business development can efficiently handle high-volume inbounds, prioritize opportunities, send targeted communications, and better predict closures and inventory needs—supporting UrbanVolt’s rapid growth across Europe.

UrbanVolt

Edel Kennedy

Head of Marketing