Case Study: Antrim 1844 achieves greater sales accountability and visibility with Copper CRM

Why Copper is Antrim 1844’s Choice for Hospitality CRM

Antrim 1844, a historic boutique hotel and event venue, manages 40 guest rooms, a restaurant and hundreds of weddings and special events each year with a team of 60–80 staff. After moving from Outlook to G Suite to improve collaboration, the property still needed a hospitality-focused CRM to organize leads, measure close rates and advertising ROI, and increase accountability and visibility so emails and follow‑ups wouldn’t fall through the cracks.

They implemented Copper—recommended for G Suite—which provided shared client histories, customizable pipelines for weddings, restaurant and corporate events, and integrations with MailChimp and Zapier. Supervisors can now monitor follow‑up activity, new reps are routed into the right pipelines, and the team has clearer metrics and consistent sales processes, resulting in time savings, better remote responsiveness and improved tracking of revenue and staff performance.

Antrim 1844

Amanda Stein

Antrim 1844