Case Study: SportsDataIO achieves personalized email marketing with Copper

SportsDataIO builds a segmented newsletter strategy with Copper X Mailchimp

SportsDataIO, a sports data provider with a diverse client base across fantasy sports, betting, media, and affiliate brands, wanted to make its email outreach more personalized and relevant. To do that, it turned to Copper and Mailchimp to better segment its contacts and tailor messaging for customers, prospects, and target accounts.

Copper helped SportsDataIO build a segmented newsletter strategy in Mailchimp, with plans for about 20 audience segments across 10,000+ contacts. The team can now send targeted monthly newsletters and explore automated follow-up workflows, helping keep the brand top of mind during long sales cycles and between annual renewals.

SportsDataIO

Sam Pearson

Marketing Manager