Case Study: Sigora Solar achieves seamless sales-to-operations workflows with Copper

Sigora Solar Uses Copper to Bridge Sales and Operations

Sigora Solar is a vertically integrated Virginia solar company focused on making clean, affordable energy widely accessible—serving residential, commercial and utility customers and expanding internationally. Rapid growth (700% in six months) overwhelmed their proprietary systems, and they needed a cloud-based CRM that integrated with Gmail/Google Apps and could support cross-functional sales and operations workflows; Salesforce proved too clunky for their needs.

They adopted Copper CRM, using its visual multiple pipelines, drag-and-drop workflow and automated reminders to link sales, operations and post-installation stages. Copper streamlined lead qualifying, improved handoffs between sales and project managers, and made commissioning and post-install processes more reliable—enabling smoother operations, better customer follow-through and continued rapid growth.

Sigora Solar

Peter Guilford

Director of Residential Sales