Case Study: Real Estate Technology Company Houwzer scales without limits with Copper

Real estate technology company uses Copper to scale without limits

Houwzer, a real estate technology company, launched with a long-term plan for growth and needed a CRM that could support an aggressive sales program from day one. After evaluating enterprise and real-estate-specific options, the team chose Copper for its flexibility, customizability, and Google integration.

Copper helped Houwzer scale without technology bottlenecks, supporting its entire sales program as the company grew from a small Philadelphia team to 170+ employees and 14 teams across 7 states. With Copper’s integrations, workflow automation, and mobile app, the company avoided growing pains and kept its CRM aligned with evolving processes.