Case Study: MAB Digital Marketing achieves streamlined lead automation and improved sales productivity with Copper

MAB Digital Marketing Does Lead Automation with ProsperWorks & Zapier

MAB Digital Marketing is a 12-year-old full-service web development and digital marketing agency with 24 staff across two offices that had been growing rapidly. The sales team needed an easy-to-implement CRM that integrated with their Google Apps, let them track the sales funnel and forecast revenue, and avoided a heavy implementation after trying several other platforms.

They chose ProsperWorks and used Zapier to automate workflows: contact-status “Zaps” trigger targeted, pre-approved outbound messaging and other actions, eliminating manual list management and email drafting. The setup was quick and easy, and ProsperWorks’ built-in reports and visual sales funnel improved forecasting and team visibility—resulting in a streamlined lead workflow, significant time savings, and more efficient sales activity.

MAB Digital Marketing

Haris Karim

VP of Business Development