Case Study: Building Performance Team achieves 10 hours/week time savings and greater sales efficiency with Copper

How to Save 10 Hours per Week, so You Can Sell More

Building Performance Team, a Michigan-based facility services firm, needed a way to manage sales, marketing, and account management without losing leads or spending excessive time on admin. Lead business development Matt Abid wore many hats and was spending about 10 hours a week on manual data entry while relying on scattered emails and ad‑hoc follow-ups, which made staying in touch with prospects and coordinating the team difficult.

They implemented Copper CRM to centralize communications, automate data capture, and surface contacts who hadn’t been contacted in a while. The system improved collaboration and trust across the team, provided easy forecasting and reporting, and eliminated most manual data entry—freeing up roughly 10 hours per week so the team can focus on selling and maintaining stronger client relationships.

Building Performance Team

Matt Abid

Head of Business Development