Case Study: Houwzer achieves scalable agent growth and improved sales efficiency with Copper

How the Philadelphia-based brokerage grew into a regional powerhouse over 6 years using Copper

Houwzer, a real estate company on a mission to democratize home buying, needed a CRM that would let them rapidly scale a sales team without the cost and complexity of Salesforce. They wanted something Google-native that automated data capture, kept records accurate, and made onboarding new agents simple.

They adopted Copper for its seamless G Suite integration, automation, email templates, Teams grouping, and dashboards via a Grow integration. The result: a scalable, inexpensive system that improved email efficiency, gave real-time visibility into lead and opportunity activity, and supported growth from a single user to 40+ users (with daily monitoring of 25+ agents).

Houwzer

David Speers

Director of Sales