Case Study: Storm Ventures achieves scalable relationship management and major time savings with Copper

How Storm Ventures Transformed Its Workday with a CRM

Storm Ventures is a Silicon Valley venture capital firm that backs early‑stage SaaS companies and manages hundreds of founder, partner, and LP relationships across multiple funds. The firm struggled with relationship tracking and a clunky enterprise CRM that made it time‑consuming to find contact history or enter new information, leaving staff to spend evenings on manual data entry instead of high‑value work.

Storm adopted Copper—a CRM they also invested in—for its email integration, inbox‑centric interface, and Chrome extension, which made updating contacts and viewing interaction history fast and intuitive. The result: significantly less time spent in the CRM, freed‑up staff to focus on events and strategic tasks, better relationship management at scale, and improved ability to source and nurture deals across Storm’s portfolio.

Storm Ventures

Ryan Floyd

Founder and Managing Director