Case Study: Smartpress.com achieves faster CRM adoption and captures more leads with Copper

How Smartpress Adopted a CRM That Everyone Loved

Smartpress is an online digital printing division of The Bernard Group with ~600 employees across five locations, serving clients from individual designers to Fortune 500 marketing teams. The sales team struggled with an ill-fitting CRM (Zoho) whose email servers were often blacklisted and which lacked API integration with Smartpress’s proprietary eCommerce/workflow system, leading to low adoption and missed follow-ups.

They switched to Copper for its native G Suite/Gmail integration, salesperson-focused interface, and scheduling features, self-rolling out 40 licenses in eight weeks. Adoption soared—reps report up to 90% faster contact entry—automation and calendar-driven tasks stopped more than 25% of leads from slipping through the cracks, and the team gained better visibility and accountability while supporting their high-volume business (~5,000 orders/month).

Smartpress.com

Matt Chapman

Division Manager