Copper
76 Case Studies
A Copper Case Study
Sail Internet is a local ISP using fiber point-to-point technology to deliver high-speed service without costly wired installs, driven by a mission to disrupt big providers with better service and pricing. As demand grew—from about six leads a day to double digits—their informal Post‑It note system could no longer keep up, creating a bottleneck in lead management and scaling.
They implemented Copper CRM for fast, intuitive setup and integrated it with Gmail, Zapier, Trello and billing systems to automate lead capture, routing, status updates, and install workflows. The automations let one person handle roughly 10x the lead processing, scale to days with 200+ leads, and automatically create customer records and tasks—helping Sail grow customers ~500% and triple revenue in one year.
Sherilee Joe
Technology Architect