Case Study: Rasco achieves aligned US & Canadian teams and 30–50% sales growth with Copper

How Rasco Aligns Its American & Canadian Teams with a CRM

Rasco, a 30‑year maker of high‑performance workwear for utility and telecom technicians across the US and Canada, was losing leads and wasting time because it had no CRM. Salespeople operated independently, trade‑show contacts and follow‑ups slipped through the cracks, ROI suffered, and management lacked visibility and accountability across employee and contractor territories.

After adopting Copper—recommended by a Canadian rep—Rasco centralized accounts, automated tasks and lead routing, and created a single source of truth. The team now converts leads faster, saves 5–10 hours per rep per week, and has seen sales rise at least 30% (in some territories up to 50%), delivering much stronger ROI and alignment across the international sales force.

Rasco

Tarek Shahla

Chief Operating Officer and General Counsel