Copper
76 Case Studies
Case Study: Tank Connection achieves streamlined global sales collaboration and easy CRM setup with Copper
A Copper Case Study
How One Person Set Up Copper for Tank Connection's Team
Tank Connection, a Parsons, Kansas–based global leader in bolted steel tanks and aluminum geodesic domes and an ESOP since 2014, was running presales on spreadsheets across offices in the USA, Singapore, Israel, and the UK. They needed a G Suite–friendly CRM focused on automation (lead management, nurturing, call and deal automation) without unnecessary feature bloat.
They chose Copper, which Director of Sales Matt Horton set up himself, enabling a standardized, collaborative sales structure for high‑value tank projects, centralized communications across countries, and quick on‑the‑fly customization without IT help. The result was streamlined workflows, better team alignment on large deals, and strong ongoing support from Copper.
Open case study document...
Tank Connection
Matt Horton
Director of Sales and Business Development