Case Study: Notion achieves streamlined influencer partnership management with Copper

How Notion scaled their influencer marketing program

Notion, a fast-growing team running an influencer marketing program, needed a better way to manage more than 50 creator partnerships each month. The team relied on Copper as its creator relationship management system to track influencers, contacts, agents, managers, and campaign status in one place while keeping collaboration simple across a small team and contractors.

Copper helped Notion streamline its workflow by centralizing partnership history and visibility in a deal pipeline, and by integrating with Lumanu to automate payouts when deals moved to content live. This eliminated manual busywork, saved the team significant time, and made approvals as simple as one click, helping Notion scale its creator program more efficiently with Copper.

Notion

Danielle Ito

Influencer Marketing Manager