Copper
76 Case Studies
A Copper Case Study
Local Roots designs and operates TerraFarms—shipping-container indoor farms that produce the equivalent of five acres of outdoor production using 99% less water and grow fresh produce year-round. As the company expanded, its business data was fragmented across multiple Docs and Sheets despite using G Suite, creating duplicate work and making it hard for distributed teams and field sales to access consistent customer and project information.
Local Roots implemented Copper, a G Suite-integrated CRM that automatically aggregates data from Gmail, Sheets and other sources into a single, intuitive platform. The switch dramatically reduced data-entry time, saved hours of work, and gave business development and regional teams a centralized system to stay connected as TerraFarms scale domestically and internationally, supporting faster sales processes and future growth.
Brandon Martin
VP of Business Development