Case Study: Bulu Box streamlines business development with Copper

How Bulu Box Streamlined Business Development with Copper

Bulu Box is a subscription discovery service that ships four to five premium health and wellness samples monthly and has sent over eight million samples in the past year while providing actionable data to brands. The company struggled to organize a varied client base and went through four CRM solutions that caused errors, lost emails and even a significant data wipe, which disrupted business development.

Bulu Box adopted Copper, introduced by their CEO, which integrates directly with Gmail and uses a Chrome extension to auto-populate contacts, track email activity, and monitor communications with adjustable privacy. Automated Actions handle follow-ups and tasks, and a Zapier-powered Asana integration assigns work based on deal stages—resulting in easy adoption, fewer manual steps, better visibility into conversations, and a smoother, more reliable business development process.

Bulu Box

Mariah Nimmich

Director of PR & Private Label Manager