Case Study: Wild Earth achieves scalable sales growth and streamlined pipeline management with Copper

How a Winner from Shark Tank Wins Sales with a CRM

Wild Earth is a Berkeley-based alternative-protein pet food company (best known for a Koji-based dog treat) that gained national exposure after earning a $550,000 investment on Shark Tank. Rapid growth and a shift from direct-to-consumer to retail wholesale meant the team outgrew Excel and risked losing track of accounts, so they needed a scalable CRM to manage both B2B and B2C relationships.

Wild Earth implemented Copper, integrated it with Shopify, and standardized pipeline tracking, follow-up tasks, and inbound lead capture (tagging Shark Tank leads). The CRM improved visibility and collaboration, sped onboarding, enabled on-the-spot conversions, and—according to their sales manager—allowed them to manage many more relationships (he cited a 100% increase) while saving substantial time.

Wild Earth

Brian Grupe

Manager of Sales and Customer Success