Case Study: Tamlyn achieves rapid CRM adoption and unified customer visibility with Copper

How a 50-year-old Company Finally Started Using a CRM

Tamlyn, a 50-year-old family‑owned building materials company, had relied on spreadsheets and Outlook and lacked a consistent way to track customers or generate reliable reports. When Tony Jenkins joined as Director of Sales, he needed a simple, fast-to-deploy CRM that his largely nontechnical sales team would actually use.

They implemented Copper and had the whole team up and running within a month. With easy navigation, Gmail integration that pulls in email history, and mobile access, Copper became a single source of truth—boosting productivity, improving follow‑ups, enabling nationwide collaboration, and helping the team track projects and build long‑term customer relationships.

Tamlyn

Tony Jenkins

Director of Sales