Case Study: Creative Brands achieves a streamlined sales process and unified customer communications with Copper

Empowering Creative Brands to Redefine Their Sales Process

Creative Brands, a leading gifting and printing company in Africa, had been managing sales and customer inquiries with Google Sheets and overflowing inboxes. As the business scaled, manual copy‑paste workflows, lost visibility, and email overload made it impossible to track opportunities or provide consistent customer support.

They moved to Copper (deeply integrated with their Google stack) and used Zapier to connect web forms and migrate spreadsheet data, enabling quick onboarding and seamless automations. The result was unified, remote access to customer data, clearer, more predictable sales and service processes, richer client communication, and an end to the repetitive, error‑prone tab-and-email workflow.

Creative Brands

Nicholas Markovitz

Managing Director