Case Study: BoxUp achieves stronger pipeline growth and sales insights with Copper CRM

Custom packaging provider BoxUp unwraps sales pipeline growth and insights with Copper

BoxUp, a custom packaging company, needed a better way to manage a fast-growing sales pipeline as it expanded into promotional products and saw rising demand for subscription box packaging. Using Copper CRM, BoxUp’s small sales team looked for a more organized, data-driven way to handle lead tracking, campaigns, and trade-show follow-up.

Copper helped BoxUp manage seven pipelines, run up to five email campaigns at once, and automate outreach and follow-up. The results included improved pipeline visibility, more efficient sales operations, and a 22% response rate from email automation. With Copper, BoxUp also uncovered timing insights that helped speed up quote follow-up and improve conversion.

BoxUp

Jake Kitchell

Sales Manager