Copper
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Case Study: Post Modern Marketing achieves 238% revenue growth with Copper
A Copper Case Study
Copper Provides the Data and Insights to Drive 238% Revenue Growth
Post Modern Marketing (PMM) is a full‑service digital marketing agency led by CEO Chris Post that handles web development, SEO, content, digital advertising, influencer outreach and sales consulting. With a growing ten‑person team, PMM’s challenge was managing high volumes of leads and disparate data from many channels, preventing consistent follow‑up, accurate forecasting and the business intelligence needed to prioritize profitable work and reduce errors and labor costs.
By making Copper the company’s centralized CRM and connecting it to tools like Zapier, Slack, Asana, QuickBooks, MailChimp, Google Apps and Dropbox, PMM automated lead-to-opportunity workflows, standardized pipelines by service line, cleaned up data and unlocked reporting and forecasting. The result: sharper lead nurturing, lower acquisition costs from repeat business and referrals, a strategic shift toward more profitable e‑commerce work, and 238% revenue growth.
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Post Modern Marketing
Chris Post
CEO and Founder