Case Study: Aux Mode scales sales, forecasting, and lead management with Copper CRM

Aux Mode manages 10,000+ leads with Copper

Aux Mode, a company that helps brands monetize and protect digital content, faced significant challenges as it grew from a kitchen startup. Managing leads and sales processes became unmanageable using spreadsheets, leading to a lack of centralization, murky deal ownership, and no reliable reporting. Founder Adam Rumanek sought a CRM solution that integrated seamlessly with his existing Google-centric workflow to bring clarity and scalability to their operations.

By implementing Copper CRM, Aux Mode centralized its sales data and built structured pipelines. The deep integration with Google Workspace allowed the team to automate outreach, track performance, and gain real visibility into their sales process. The results were transformative; the team imported and organized over 10,000 leads, built a scalable sales engine, and moved from gut-feel forecasting to data-driven revenue predictions. Copper provided the foundation for efficient, measurable growth.

Aux Mode