Case Study: Adrenaline Fundraising achieves streamlined fundraising workflows and major time and cost savings with Copper

Adrenaline Fundraising - Customer Case Study

Adrenaline Fundraising helps high school sports teams raise money for equipment and uses coaches as their main contacts, but rapid growth made their Google Sheets workflow unmanageable. With fundraising not a coach’s core job and limited time to coordinate, Adrenaline needed a more scalable, customizable, easy-to-use, and budget-friendly CRM.

They chose Copper, customized pipelines (like a discount card workflow), and rolled out automations and team-wide adoption to replace messy email threads and repetitive data entry. The result: faster, clearer workflows, no extra admin hires, better sales tracking and team competition, and the capacity to run 13,000+ annual fundraisers—helping raise over $1 billion for school sports.

Adrenaline Fundraising

Scott McMaster

Coach