Case Study: Weave Agency doubles its client base with Copper CRM

How this sports agency doubled its client base without dropping the ball

Weave Agency, a sports agency embedded in Google Workspace, needed a better way to manage prospects and clients after spreadsheets created confusion, missed updates, and internal friction. It chose Copper CRM because it integrated naturally with Google and could be customized without heavy vendor support.

Copper helped Weave Agency centralize its client and prospect data, automate workflows, and build pipelines around its player journey, including contract and onboarding steps. With Copper, the team created a live client catalog and streamlined mobile collaboration, helping the agency double its client base from about 200 to 400 players in one year while improving efficiency and reducing manual work.

Weave Agency

Mike Naiditch

Co-founder