Case Study: Expose Designs achieves clearer pipeline visibility and smoother sales-to-project handoffs with Copper CRM

Building unforgettable experiences with a powerhouse sales process performing behind the scenes

Expose Designs creates large-scale exhibition stands for global brands and needed a CRM that could support long sales cycles, detailed handoffs, and coordination across sales and project teams. Their existing Salesforce setup felt too rigid, costly, and less user-friendly, while spreadsheets made it hard to see pipeline health and team activity clearly.

Copper helped Expose Designs replace those disconnected processes with a streamlined sales flow inside Google Workspace. Using Copper, the team now manages leads, outreach, pipeline stages, custom fields, automations, bulk email, and activity tracking, with deals moving smoothly from discovery through project management and build. The result was a faster, more transparent process with fewer missed handoffs and better visibility into team performance.

Expose Designs

Craig McArdell

Head of Sales