Case Study: ECA boosts membership leads with Copper Bay Digital

ECA generates 27 high-quality leads in first month with Copper Bay Digital

ECA, a trade association for the electrotechnical services industry, needed to improve its paid advertising strategy to generate more qualified member signups and achieve a stronger ROI. They engaged the vendor Copper Bay Digital for its digital marketing services to address this challenge.

Copper Bay Digital implemented a refined paid ads strategy that prioritized tracking form conversions over page engagements and targeted high-quality search terms. This solution delivered 27 high-quality leads in the first month and projected a potential ROI of nearly £100,000 for the client.

ECA