Case Study: Jaguar Land Rover achieves 16X faster Salesforce releases with Copado

Steering Jaguar Land Rover to 16X Faster Releases & Happier Developers

Jaguar Land Rover (JLR), the UK’s largest automotive manufacturer, needed a better way to manage Salesforce releases across its global operations. Without a native DevOps solution, the team faced merge conflicts, 40–60% release failure rates, long eight-hour deployments, and unpredictable timing that slowed down customer journey improvements.

JLR chose Copado and worked with its professional services team to implement a customized DevOps solution for Salesforce and Commerce Cloud, including forward promotions, back promotions, metadata deployments, and integrated testing and quality gates. With Copado, JLR has completed 15,000 releases across four orgs, cut average release time from eight hours to 32 minutes, increased release speed 16X, reduced failure rate to 0%, and now delivers 400 releases each week.

JLR

John Frisby

Head of Global Centre of Excellence