Case Study: Kimberly-Clark accelerates Salesforce releases with Copado

Engaging Consumers at the Speed of DevOps at Kimberly Clark

Kimberly-Clark, the global consumer goods company behind brands like Huggies and Kleenex, needed a better way to manage Salesforce-based consumer and retail interactions across multiple regions. As part of a broader digital transformation, the company wanted to build an agile development team, support customizations for local markets, and ensure compliance and data protection for sensitive PII stored in Salesforce. Kimberly-Clark chose Copado CI/CD and also evaluated backup and recovery needs alongside its Salesforce rollout.

Copado implemented DevOps best practices to support Kimberly-Clark’s Salesforce Sales Cloud and Service Cloud rollout, helping standardize and accelerate releases across 28 markets in Latin America, EMEA, Israel, and North America. The impact included 31% ROI increase, deployments that were 10x faster, 3 hours saved per user story through automated deployments, and 100 hours saved per month in overall change effort. Kimberly-Clark also continued expanding its Copado use with sandbox seeding, compliance enforcement, and robotic testing.

Kimberly Clark

Aven Santa Domingo

Principal Architect, Consumer Retention & Consumer Interactions