Case Study: Heidelberg accelerates Salesforce deployments from weeks to hours with Copado

Accelerating Salesforce Deployment Time from Weeks to Hours

Heidelberg, the global printing and engineering company, adopted Salesforce to create a 360-degree view across CRM, marketing, service, and e-commerce, but its homegrown DevOps process created merge conflicts, slow deployments, and heavy manual effort for a 20+ person Salesforce development team. With limited automation and a difficult branching strategy, the team struggled with environment visibility, testing delays, and release bottlenecks. Copado was brought in to address these challenges with its Salesforce DevOps platform and branching capabilities.

With Copado, Heidelberg streamlined branching, automated deployment workflows, and integrated with tools like Jira, Git, and Azure DevOps to manage releases more efficiently. The results were significant: deployment frequency improved 10X, the agile development process became 9X faster, merge conflicts were reduced, and deployment success rates increased. Heidelberg also cut deployment time from weeks to about 1.5 to 2 hours, enabling several deployments per week instead of once every two weeks.

Heidelberg

Christian Laboranowitsch

Lead Developer