Case Study: Pernod Ricard achieves 3X faster releases with Copado

3X Faster Releases for Pernod Ricard

Pernod Ricard, the global beverage company behind brands like Absolut Vodka and Jameson Irish Whiskey, was struggling with a cumbersome Salesforce release process before working with Copado. Release managers had to complete many manual steps to scale deployments, and functionality sometimes broke at the worst possible time for sales reps in the field, creating pressure to find a faster, more reliable DevOps approach.

With Copado, Pernod Ricard streamlined user story-centric development and deployment workflows, replacing manual processes with a more efficient DevOps pipeline. The results were significant: Pernod Ricard says Copado helped reduce Salesforce time-to-market by 300%, enabled 3X faster innovation without bugs, and supported three full-scale deployments across 20 global markets per year plus maintenance releases every two weeks.

Pernod Ricard

Marcelo Caponi

Technical Architect, Sales CoE