Case Study: Fair Trade USA achieves 3× more frequent, reliable Salesforce releases with Copado

150% Faster Salesforce Deployments for Fair Trade

Fair Trade USA, the largest certifier of fair trade products in North America, faced growing pain as their Salesforce footprint expanded: massive XML files that wouldn’t merge, sandboxes frequently out of sync, and a release process that consumed roughly 25% of VP of Technology Aaron Winters’ time. To move beyond Jenkins and GitLab and scale source-driven development, they evaluated DevOps tools and chose Copado (including Copado Branch Management), a native DevOps solution for Salesforce.

Copado replaced Jenkins with a true CI/CD platform and branch management workflow, giving developers permission to work independently and enabling feature-level testing and reliable releases. With Copado, Fair Trade USA reports reduced deployment time by 150%, cut deployment management effort from ~25% to under 10%, and now deploys 2–3X more frequently with weekly production releases and far fewer failed deployments.

Fair Trade USA

Aaron Winters

Vice President of Technology