Case Study: PepsiCo boosts positive brand emotions with CoolTool Ad Performance Insights

PepsiCo - Customer Case Study

PepsiCo faced the challenge of creating a memorable Super Bowl commercial that would effectively shift consumer perception and overcome the common experience of customers being apologetically served Pepsi instead of Coke. Their goal was to prove that "Pepsi is more than ok" by provoking positive emotional responses. To measure the impact of their #PepsiSweepstakesOK ad, they partnered with CoolTool and utilized its marketing testing SaaS platform, which employs neuromarketing technologies like AI-powered webcam eye tracking, facial coding, and surveys.

CoolTool's solution involved testing the ad with 75 respondents to gather conscious and nonconscious feedback. The study revealed that the dynamic plot and celebrities successfully captured 98% viewer attention and generated high levels of delight. The results showed that over 80% of consumers noticed the Pepsi logo and product, and the ad successfully associated the brand with positive emotions. Notably, 69% of Pepsi consumers found the ad "cool," and CoolTool's insights confirmed the ad's effectiveness in building a positive brand connection.

PepsiCo