Case Study: Enterprise Rent-A-Car improves rental speed and customer satisfaction with Coolfire LaunchPad

How coolfire is shaping the future of rental car business

Enterprise Rent-A-Car, a global leader in the rental car industry, faced the challenge of streamlining its operational processes to improve customer experience. Time-consuming tasks like manually resolving inventory issues and duplicate data entry were taking employees away from customers and slowing service. To address this, they partnered with Coolfire and implemented its LaunchPad solution.

Coolfire integrated Enterprise's existing systems into a central, real-time dashboard on a tablet. This provided better operational visibility, enabled instant vehicle transfers between branches, and optimized workforce efficiency. The results were significant: a 65% reduction in rental times, a 58-point improvement in customer satisfaction scores, and an 85% reduction in new employee tech training time, empowering employees to transform customer transactions into interactions.

Enterprise Rent-A-Car

Lee Broughton

Vice President of Marketing