Case Study: Ready Set achieves real-time delivery visibility and collaboration with Coolfire Core

High-end logistics startup goes the distance with workstream collaboration

Ready Set, a high-end logistics startup, faced significant challenges with manual data entry and a lack of real-time visibility for its expanded 50-mile last-mile delivery services. Using a patchwork of apps, they struggled with tracking, communicating ETAs, and managing complex delivery routes for their clients, which include major flower and food brokerages. They turned to vendor Coolfire and its platform, Coolfire Core, for a solution.

Coolfire configured its real-time collaboration platform to provide complete GPS tracking, accurate ETA calculations, and two-way communication for drivers and stakeholders. The solution offered workarounds for unreliable brokerage systems and ensured consistent proof-of-delivery photo uploads. As a result, Ready Set gained the robust, scalable workstream automation needed to support its high-volume operations and planned expansion into new metropolitan markets.

Ready Set

Gary Vinson

CFO/Chief Operating Officer