Case Study: Bark achieves intentional employee engagement with Cooleaf

How Bark Unlocked Intentional Engagement for Its Fully Remote Team With Cooleaf

Bark, a company providing an online safety platform for children, faced a significant challenge in engaging and motivating its fully remote team of 140 employees. Without a centralized platform, their efforts were manual and untracked, making it difficult to foster a cohesive and appreciated culture. The company turned to the vendor Cooleaf to find a solution for this intentional engagement gap.

By implementing Cooleaf's platform, Bark created a central hub for employee recognition and gamified team activities. This solution significantly increased visibility for shout-outs and milestones, leading to a marked rise in recognition and event attendance. The vendor's tools also provided essential light-hearted engagement that balanced the heavy nature of the company's work, ultimately fostering a more supportive and positive work environment.

Bark

Dara Freedman

SPHR, Director & Head of People and Culture