Case Study: Licor 43 boosts Facebook fans and brand reinvention with Cool Tabs

Licor 43 gains 3,000 new Facebook fans with Cool Tabs

Licor 43 needed to evolve its brand image and communicate a new brand positioning tied to the launch of a new bottle. The challenge was to connect with its target audience of 30 to 45-year-olds and engage them in the brand's story of reinvention. To achieve this, Licor 43 worked with its agency, SrBurns, and utilized the services of vendor Cool Tabs for its campaign.

Using the Cool Tabs platform, the team implemented simple, incentivized mechanics, such as a quiz, to entertain users and promote the new brand positioning. The campaign successfully engaged the audience, leveraging their strong connection to the brand. As a direct result, Licor 43 gained 3,000 new Facebook fans. Cool Tabs was highlighted for making the process easy and providing valuable social user data through its integration with Xeerpa.

Licor 43