Case Study: Grupo Palladium captures qualified leads with Cool Tabs

Grupo Palladium captures 5,000+ leads with Cool Tabs

Grupo Palladium, a leading hotel chain in the HORECA sector, sought to capture highly qualified leads and new audiences for its Hard Rock Hotel Tenerife property. To achieve this, they partnered with the vendor Cool Tabs to implement a targeted promotional campaign.

Cool Tabs provided the solution for a co-branded campaign with the travel platform Viajeros Piratas. They executed a gamified promotion featuring a simple entry form to capture user data, with a grand prize trip to Tenerife as an incentive. This strategy resulted in the capture of over 5,000 unique leads with an exceptional conversion rate of over 30%, successfully meeting Palladium's goal of acquiring a qualified audience.

Grupo Palladium