Case Study: Domino’s Pizza grows Instagram engagement with Cool Tabs

Domino's Pizza gains 16,000 Instagram followers with Cool Tabs

Domino's Pizza, a major pizza chain, sought to promote its new American Legends pizza line, attract new customers, and grow its social media following. They partnered with the vendor Cool Tabs to implement an engaging social media campaign to meet these marketing objectives.

Cool Tabs executed an Instagram giveaway that required participants to comment on posts and later validate codes online to win free pizzas. The campaign was highly successful, generating 34,400 entries and attracting over 16,000 new Instagram followers. The promotion resulted in 334 winners receiving a total of 1,002 free pizzas, achieving Domino's goals of product trial and significant audience growth.

Domino's Pizza