Case Study: Cepsa boosts Christmas campaign engagement with Cool Tabs

CEPSA drives 17,000 participations and 55.9% conversion with Cool Tabs

CEPSA, a major energy company, sought to run a successful Christmas campaign on social media to promote its loyalty program and connect with its audience. They partnered with the vendor Cool Tabs to create an engaging promotional game.

Cool Tabs developed a festive online game called "Por un roscón así, verás como vuelves" (For a King's Cake Like This, You'll See How You Come Back) which allowed participants to virtually choose a slice of a cake to find a hidden prize. This solution, which was well-integrated with the overall campaign's creative, successfully drove user engagement. The campaign achieved exceptional results, with nearly 17,000 participations in 28 days and a total conversion rate of 55.9%, far exceeding the standard average of 25%. Additionally, CEPSA's Facebook profile gained almost 1,000 new followers.

CEPSA