Case Study: BBVA Bancomer boosts social media engagement with Cool Tabs

BBVA Bancomer gains 3,500+ participants in 5 days with Cool Tabs

The Mexican financial leader BBVA Bancomer sought to enhance its social banking strategy by increasing audience engagement and gathering detailed user data to better understand its customers' profiles and needs. They partnered with vendor Cool Tabs to implement a solution.

Cool Tabs provided a platform to run a social media quiz campaign that utilized social login. This solution successfully generated over 3,500 unique participants and 31,553 page views in just five days, while also increasing the bank's fan page by 3,150 followers. The campaign, powered by Cool Tabs, significantly boosted community participation and overall engagement for BBVA Bancomer.

BBVA Bancomer