Case Study: A-Derma boosts lead capture and engagement with Cool Tabs

A-derma achieves 40.1% conversion with Cool Tabs

A-derma, a world-renowned dermocosmetics brand from the Pierre Fabre group, sought to revitalize its social media presence and acquire a qualitative lead database. To achieve this, they partnered with vendor Cool Tabs to implement an effective promotional campaign.

Using Cool Tabs' contest and giveaway service, a-derma launched the "A-Derma SOS" sweepstakes. The solution featured a simple entry mechanism that required users to complete a short form, which successfully captured high-quality leads. The campaign resulted in a very high conversion rate of 40.1% and generated 2,000 participations, significantly expanding their community and engagement.

A-derma