Case Study: Waypoint strengthens communications and digital engagement with Cookson Communications

Waypoint reaches 2.2M people with Cookson Communications

Waypoint, a longstanding statewide nonprofit human services organization in New Hampshire, faced the challenge of meeting the changing needs of its audiences through updated marketing, communications, and digital strategies. To address this, they partnered with vendor Cookson Communications for a comprehensive suite of services including organizational strategy, website design, and strategic communications planning.

Cookson Communications implemented a new marketing and communications strategy for Waypoint, which included a redesigned website with an improved user experience and a new administrative interface. For Waypoint's 175th anniversary, Cookson developed a new logo and a website takeover. Their efforts in content creation and media relations led to significant local media coverage, with an estimated viewership of over 2.2 million people and an advertising value equivalent exceeding $20,000. The new strategies successfully enhanced Waypoint's digital presence and community awareness.

Waypoint