Case Study: NHTrust achieves a clearer, more confident brand and website with Cookson Communications

NHTrust completes a 6-month rebrand and website rollout with Cookson Communications

NHTrust, a wealth management and financial advisory firm, partnered with Cookson Communications for a comprehensive rebranding initiative. The challenge was to create a clearer market presence by better defining its two distinct service divisions and developing a modern brand identity that would instill confidence in clients.

Cookson Communications executed a full rebrand, which included a brand audit, developing a new "Plan Confidently" strategy, and creating separate sub-brands for wealth management and financial advisory services. The solution also involved a meticulously planned brand rollout and a new website designed to improve user experience and navigation. The rebrand was successfully launched through a targeted communications campaign, resulting in positive internal and external reception. Cookson's work provided NHTrust with a cohesive, modern identity that more effectively communicates its services and values.

NHTrust