Case Study: New Hampshire boosts statewide fentanyl awareness with Cookson Communications

New Hampshire reaches 4.3M people with Cookson Communications’ No Safe Experience campaign

The state of New Hampshire faced the challenge of raising public awareness about the extreme dangers and prevalence of fentanyl in illicit drugs to combat a growing public health crisis. They partnered with vendor Cookson Communications to develop and implement a comprehensive statewide anti-fentanyl marketing campaign.

Cookson Communications implemented a multi-faceted solution called the "No Safe Experience" campaign, which included branding, a dedicated website, video production, digital and outdoor advertising, public relations, and school engagement. The results were significant, with the campaign website engaging nearly 100,000 users and the advertising efforts generating over 87 million impressions and more than 250,000 link clicks. Cookson's work successfully heightened statewide awareness and education on the lethal threat of fentanyl.

New Hampshire