Case Study: Manchester School District achieves stronger student mental health awareness with Cookson Communications’ M-Power campaign

Manchester School District engages nearly 7,000 students across 8 schools with Cookson Communications

The Manchester School District faced the challenge of promoting a districtwide mental health awareness and school safety campaign to its nearly 7,000 students across eight schools. They partnered with the vendor Cookson Communications to develop a recognizable brand that would resonate with a diverse audience and effectively communicate the campaign's goals.

Cookson Communications developed the M-Power campaign, which included comprehensive branding, vibrant design, and a targeted social media strategy on Facebook and Instagram. The solution featured a distinctive logo, illustrated emojis, and a dedicated landing page to connect students with support resources. Cookson Communications managed the entire campaign, utilizing focus groups and ongoing evaluation to ensure its effectiveness and strategically restructure it for a second year based on performance data.

Manchester School District