Case Study: Home Health & Hospice Care achieves a compassionate rebrand with Cookson Communications

Home Health & Hospice Care rebrands with Cookson Communications after hearing 240 voices

Home Health & Hospice Care, a provider of post-acute care services, needed to modernize its brand to better reflect its core values and market position after over a century in operation. They engaged the vendor Cookson Communications for a comprehensive healthcare rebranding service that included brand research, messaging, and a new visual identity.

Cookson Communications implemented a solution that began with extensive research, including focus groups and surveys with 240 stakeholders, to guide the new strategy. This resulted in a refreshed visual identity with prominent heart iconography, a new tagline ("Leading with compassion"), and clarified core messaging. The rebrand was met with tremendous positive feedback from staff, the public, and competitors. Cookson Communications successfully helped the organization define its brand identity and market position.

Home Health & Hospice Care