Case Study: Firefly Bistro & Bar boosts brand presence with Cookson Communications

Firefly Bistro & Bar keeps email open rates at 43% with Cookson Communications

Firefly Bistro & Bar, a restaurant in Manchester, NH, sought to refresh its brand and marketing following the Covid-19 pandemic. The challenge was to modernize their look and enhance their online presence. They engaged the vendor, Cookson Communications, for rebranding and marketing support.

Cookson Communications implemented a comprehensive solution including a rebrand with a new logo, a redesigned website, new signage, and a monthly email marketing program. The results were highly successful, with the email campaign achieving an average open rate of 43%, significantly above the industry average of 28%. The vendor's work provided Firefly Bistro & Bar with a cohesive new identity and a stronger digital presence.

Firefly Bistro & Bar