Case Study: Eastern Propane achieves eye-catching brand engagement with Cookson Communications design

Eastern Propane captures 3,000+ photos and launches superhero campaigns with Cookson Communications

Eastern Propane, a long-established family business in the New England propane industry, sought to elevate its marketing with fresh, impactful billboard designs and to connect with younger audiences through a unique community initiative. They engaged the design services of Cookson Communications to address these challenges and refresh their visual brand identity.

Cookson Communications developed a comprehensive solution that included designing eye-catching billboards with custom photography to enhance brand recognition. The vendor also created a fun, educational campaign featuring three original superhero characters, complete with trading cards, life-sized cutouts, and a 16-page activity book. Furthermore, Cookson managed multiple professional photography shoots that captured over 3,000 images for use across Eastern's marketing materials, successfully helping the customer set itself apart from the competition.

Eastern Propane